Search is no longer just about Google. AI models like ChatGPT, Gemini, Grok, and others are shaping how users discover brands, making Answer Engine Optimization (AEO) critical. These models increasingly rely on mixtures of pretraining data and retrieval from the open web, where large-scale user-generated content plays an outsized role.
Pinterest is one of the few large-scale UGC platforms that is indexable by Google, repeatedly crawled, generates backlinks by default, and is duplicated across international domains. This places it directly inside both search indexes and AI training and retrieval pipelines.
Pinterest creates durable, crawlable references to your core topics and brand–entity associations. Search engines repeatedly encounter these associations across domains.
AI discovery systems trained on and retrieving from the open web repeatedly surface the same patterns, reinforcing long-term SEO and AEO visibility.
Each Pin reinforces core topics and brand–entity associations through repeated, indexed references, compounding long-term SEO and AEO discoverability.
What this produces:
A growing network of indexable, third-party references reinforcing your brand and core topics
Repeated exposure across search engine indexes and AI-consumed web corpora
Durable signal accumulation via daily publishing and engagement
Compounding SEO and AEO visibility rather than short-lived spikes
Clients typically see improved discoverability signals that correlate with increased organic and referral traffic over time. Pinterest is a powerful signal generator that will supercharge your discovery.