Terms of Service

Last updated: January 1, 2026

1. Agreement to Terms

These Terms of Service ("Terms") are a legally binding agreement between you, whether personally or on behalf of an entity ("Client" or "you"), and Pinaeo ("Pinaeo", "Service", "we", "us"). These Terms govern your access to and use of our websites and the services described below (collectively, the "Services"). By purchasing, accessing, or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

We may update these Terms by posting a revised version with a new “Last updated” date. Your continued use of the Services after the update becomes effective constitutes acceptance of the revised Terms.

2. The Services

Pinaeo provides a managed Pinterest discovery and indexing program marketed as “Pin / AEO” (the "Program"). The Program is designed to create durable, indexable Pinterest content and controlled engagement/amplification intended to support long-term brand/topic associations and off-platform discovery.

Unless otherwise stated in a written statement of work ("SOW") or order form, the Program typically includes:

• Pin production cadence: up to one (1) Pin per day during the billing month (generally 28–31 Pins/month), linking to Client-provided URLs or approved pages.

• Copy and topic framing: brand-aligned descriptions and keyword/topic framing.

• Publishing/scheduling: posting Pins according to an ongoing schedule.

• Controlled engagement: interaction with thematically adjacent accounts to support relevance signals.

• Paid amplification (if included in your plan): managed promotion budget as described in Section 4.

• Directional reporting: lightweight performance indicators and operational status.

Deliverables and scope are limited to what is expressly purchased. The Services are provided on an “AS IS” basis and are not a promise of any particular ranking, indexing, traffic, engagement, or business outcome.

3. Client Review, Approvals, and Workflow Defaults

To keep the Program low-touch, we may use a shared document (e.g., a spreadsheet) for monthly content review.

Review window. When Pins are delivered for review, Client may approve, request small adjustments, or flag items to exclude.

Default approval rule. Unless your SOW states otherwise, Pins remaining in the shared review sheet at close-of-business on the final day of the review window (in the Client’s stated time zone, or if none is stated, US Eastern Time) are deemed approved for publication and scheduling.

Scheduling discretion. We control sequencing, scheduling, and pacing to prioritize consistency and signal accumulation. We may pause, delay, or adjust publishing when we reasonably believe it reduces platform risk or improves durability.

4. Fees, Billing, and Paid Amplification Spend

Fees. Fees are due in advance and are charged through our payment processor (typically Stripe) unless otherwise agreed in writing.

Minimum commitment; renewal. Unless otherwise stated at purchase:

• The Program requires a minimum six (6) month commitment (the “Initial Term”).

• After the Initial Term, the Program automatically renews for successive six (6) month terms (each, a “Renewal Term”) unless canceled as described in Section 5.

• Each Initial Term and Renewal Term is billed in advance for the full six (6) month period.

Paid amplification. If your plan states that it “includes” a monthly Pinterest spend (e.g., “includes $400 in monthly Pinterest ad spend”), then:

• The included amount is a budget cap for paid promotion administered by us, either through a Client-controlled Pinterest ads account with access granted to us or through an account/tooling we manage.

• Platform charges, auction dynamics, and policy approvals are controlled by Pinterest, not by us.

• Any spend above the included budget requires Client’s prior approval.

Payment processing fees and included ad spend. If Client uses any payment method that incurs processing fees (including credit cards, debit cards, wallets, or similar), and the plan includes an “included” monthly Pinterest ad spend amount, then the processing fees attributable to the ad spend portion will be deducted from the ad spend budget (reducing the amount available to spend on Pinterest). Processing fees will not be deducted from the portion of the payment that covers our service fees. If a single payment covers both service fees and ad spend, processing fees will be allocated pro rata based on the ratio of (i) the ad spend portion to (ii) the total amount processed in that charge.

Pass-through costs. If we pay any third-party costs on your behalf (including ad spend, creative tools, creative production, stock assets, or verification costs), those amounts are pass-through and non-refundable once incurred.

Overdue amounts. Overdue invoices accrue interest at 5% per month or the maximum rate permitted by law, whichever is lower. We may pause Services for non-payment.

Taxes. Fees exclude any sales, VAT, GST, withholding, or similar taxes. Client is responsible for all such taxes, duties, and filings (except taxes on our net income). If withholding is required, fees will be grossed up so we receive the full amount owed, unless prohibited by law.

Chargebacks. Client agrees not to initiate a chargeback or payment dispute for fees properly due under these Terms. If a chargeback or dispute occurs, Client is responsible for all of our reasonable costs and expenses incurred in responding to and prosecuting the matter, including (i) a dispute handling fee of at least USD $100 per occurrence, (ii) any processor fees, penalties, or administrative charges, and (iii) reasonable attorneys’ fees and costs, court costs, and collection agency fees (if applicable). We may pursue collection of any undisputed amounts owed through legal proceedings, and Client will remain responsible for those enforcement and collection costs.

5. Cancellation and Refunds

No refunds. Fees are non-refundable except where explicitly stated in a written SOW or required by law.

Cancellation timing. During the Initial Term, Client may request cancellation for the end of the Initial Term. After the Initial Term, Client may cancel for the end of the then-current Renewal Term by providing written notice at least 21 days before the applicable renewal date.

Client acknowledges that we begin content planning and creation approximately three (3) weeks prior to each new term as part of the monthly cadence; cancellations submitted inside the 21‑day window apply to the following term.

Effect of cancellation. Cancellation stops future renewals; it does not unwind work performed, content already published, or third-party costs already incurred.

6. Client Responsibilities

Client agrees to:

• Provide accurate, up-to-date URLs, claims, and brand guidelines.

• Maintain ownership or sufficient rights to any materials provided (including text, logos, images, trademarks), and ensure they are lawful for use on Pinterest.

• Promptly review and respond during requested review windows.

• Provide access reasonably required to perform the Services (e.g., Pinterest account access, ad account access, analytics access) and represent that it has authority to grant such access.

Client acknowledges that misleading claims, prohibited content, or IP-infringing materials can result in content rejection, limited delivery, account restrictions, or suspension by Pinterest or other third parties.

7. Third-Party Platforms and Governance; No Outcome Warranty

The Services operate on and are influenced by third-party platforms and systems (including Pinterest, search engines, crawlers, and AI-driven discovery systems) that have independent rules, algorithms, and enforcement mechanisms.

We do not control and do not guarantee:

• indexing, crawling frequency, distribution, ranking, or visibility;

• platform approvals, moderation decisions, or account standing;

• persistence of Pins, boards, accounts, or links;

• any downstream effects on SEO/AEO, referrals, sales, or brand lift.

Platform changes, policy enforcement, or algorithm shifts are not a breach of these Terms.

8. Intellectual Property

Our materials. All methodologies, processes, templates, workflows, and non-client-specific materials used to provide the Services remain our exclusive property.

Client materials. Client retains ownership of Client-provided materials.

Program outputs. Unless otherwise agreed in writing, Client receives a non-exclusive, perpetual license to use the creative outputs we produce for Client (e.g., Pin copy, templates) for Client’s internal and marketing purposes. We may reuse generalized learnings and non-identifying know-how.

Portfolio. We will not publicly name Client or display Client outputs as a case study without written permission.

9. Confidentiality

“Confidential Information” means non-public business, technical, or commercial information disclosed by either party in connection with the Services.

Each party agrees to:

• use Confidential Information only to perform or receive the Services;

• protect it using at least reasonable care; and

• disclose it only to employees/contractors with a need-to-know who are bound by confidentiality obligations at least as protective as these Terms.

Confidentiality obligations do not apply to information that is (a) publicly available without breach, (b) independently developed without use of Confidential Information, or (c) rightfully received from a third party without a duty of confidentiality.

10. Acceptable Use

Client will not use the Services to create, distribute, or promote content that is unlawful, infringing, defamatory, deceptive, or that violates Pinterest policies or applicable advertising standards. We may refuse or remove requested content we reasonably believe creates policy or legal risk.

11. Indemnification

Client will indemnify, defend, and hold harmless Pinaeo and its owners, officers, employees, and contractors from any claims, losses, damages, liabilities, penalties, fines, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

• Client-provided materials, claims, or instructions;

• alleged infringement of intellectual property or rights of publicity arising from Client materials;

• Client’s products/services or regulatory compliance;

• platform enforcement actions attributable to Client materials or Client-directed content.

12. Limitation of Liability

To the maximum extent permitted by law:

• We are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages.

• Our total liability arising out of or relating to the Services will not exceed the total fees paid by Client to Pinaeo during the three (3) months immediately preceding the event giving rise to the claim.

13. Disclaimer

The Services are provided “AS IS” and “AS AVAILABLE” without warranties of any kind, express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Client acknowledges that marketing, discovery, and platform outcomes are probabilistic and multi-factor. We do not provide guarantees, predictions, or assurances of results.

14. Suspension and Termination

We may suspend or terminate access to the Services if Client breaches these Terms, fails to pay amounts due, or if we reasonably believe continuing to provide the Services would create legal, policy, or reputational risk.

Upon termination, Sections intended to survive will survive, including Confidentiality, Intellectual Property, Indemnification, Limitation of Liability, and Dispute Resolution.

15. Dispute Resolution

Any dispute arising out of or relating to these Terms or the Services will be resolved exclusively by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules.

Arbitration will be confidential, final, and binding. Judgment on the award may be entered in any court of competent jurisdiction.

16. Governing Law

These Terms are governed by the laws of the United States and the state of Pinaeo’s principal place of business, without regard to conflict-of-law rules.

17. Contact

Questions about these Terms:

• contact (@) pinaeo.com